Creative opportunities and digital innovations abound when it comes to promoting one’s music in today’s largely patronized yet competitive music market. Video and music streaming is playing a huge and significant role in the current music industry as it increased the digital space in which new artists compete to attract their target audience. Digital marketing and SEO strategies should be utilized by music video creators and streamers.
How Digital Marketing and SEO can Boost the Popularity of Music Videos
Compared to conventional content, digital marketing content can be updated, edited, and reposted in various forms so that they can suit varying audiences and situations. Digital marketing in social media platforms greatly help with fan engagement which can boost artists’ fan base. Not only can they provide endless comments and suggestions, individuals can also share their favorite tracks to their followers.
Find and Use the Relevant Keywords
It is essential to know the right keywords for the type of content you are sharing with your audience as your music categories respond tp varying emotions, moments, and occasions. For instance, some of your music are perfect for relaxation, festivities and certain mood. The streaming site needs to know this so that they can match it to their users’ preferences.
Key Digital Marketing Opportunities for New Music Artists
Independent musicians can gain a lot from advertising on YouTube, the obvious reason is its its ranking as the second most engaged online site, next to Google. Moreover, YouTube’s Music streaming platform is accessed by a broad demographics of viewers with ages ranging from 18 to 35 , which is more than any TV or radio network can muster.
Since the creation of Spotify in 2008, it quickly became a huge place for popular and new artists to promote both their music and podcasts. Global statistics say that this streaming platform has a monthly average of 286 million active users, while over 130 million subscribers in 92 international markets stream the more than 50 million songs carried by the platform.
Similar to Spotify, Amazon Music Unlimited is a music streaming service that allows their users to listen to their music online or offline for a small price every month. As of January 2020, this music streaming channel caters to more than 55 million users in different parts of the globe.
A few months after social media platform Facebook added a ‘Music’ tab alongside the ‘Watch’ menu in August 2020, Billboard announced it will consider using data from the channel in its chart calculations. It was an important development since landing at the top of Billboard’s charts can significantly boost the popularity of new artists
When it comes to promoting music, Tik Tok dominates as the social media platform in terms of music sharing that helps new artists to reach their audience. TikTok lets users create various contents that revolves around audio to attract followers, which at the same time increases the exposure of new music content to music lovers worldwide particularly among members of the Gen Z population.
While these are key opportunities, they do not guarantee instant success. Like any other digital marketing efforts, there are factors and SEO strategies that can enhance the visibility of a music video to the millions of music fans using amy of these streaming channels. However, what most SEO professionals suggest is to first target the community of muslic lovers in your region.
Let’s say you’re a country singer from Arizona, a provider of SEO services would know how to work toward boosting the popularity of your country songs in the state or regions where country music is central to music preferences. Geo-location targeting is the first important to reaching the right audience, which denotes it would be best to collaborate with a digital marketer who knows a lot about the targeted geographical location and its consumers.