Why Digital Marketing and SEO is Important for Music Video Creators and Streamers

Creative opportunities and digital innovations abound when it comes to promoting one’s music in today’s largely patronized yet competitive music market. Video and music streaming is playing a huge and significant role in the current music industry as it increased the digital space in which new artists compete to attract their target audience. Digital marketing and SEO strategies should be utilized by music video creators and streamers.

How Digital Marketing and SEO can Boost the Popularity of Music Videos

Compared to conventional content, digital marketing content can be updated, edited, and reposted in various forms so that they can suit varying audiences and situations. Digital marketing in social media platforms greatly help with fan engagement which can boost artists’ fan base. Not only can they provide endless comments and suggestions, individuals can also share their favorite tracks to their followers.

https://youtu.be/_tZVGuMDZro

Find and Use the Relevant Keywords

It is essential to know the right keywords for the type of content you are sharing with your audience as your music categories respond tp varying emotions, moments, and occasions. For instance, some of your music are perfect for relaxation, festivities and certain mood. The streaming site needs to know this so that they can match it to their users’ preferences.

Key Digital Marketing Opportunities for New Music Artists

YouTube

Independent musicians can gain a lot from advertising on YouTube, the obvious reason is its its ranking as the second most engaged online site, next to Google. Moreover, YouTube’s Music streaming platform is accessed by a broad demographics of viewers with ages ranging from 18 to 35 , which is more than any TV or radio network can muster.

Spotify

Since the creation of Spotify in 2008, it quickly became a huge place for popular and new artists to promote both their music and podcasts. Global statistics say that this streaming platform has a monthly average of 286 million active users, while over 130 million subscribers in 92 international markets stream the more than 50 million songs carried by the platform.

Amazon Music

Similar to Spotify, Amazon Music Unlimited is a music streaming service that allows their users to listen to their music online or offline for a small price every month. As of January 2020, this music streaming channel caters to more than 55 million users in different parts of the globe.

Facebook

A few months after social media platform Facebook added a ‘Music’ tab alongside the ‘Watch’ menu in August 2020, Billboard announced it will consider using data from the channel in its chart calculations. It was an important development since landing at the top of Billboard’s charts can significantly boost the popularity of new artists

Tik Tok

When it comes to promoting music, Tik Tok dominates as the social media platform in terms of music sharing that helps new artists to reach their audience. TikTok lets users create various contents that revolves around audio to attract followers, which at the same time increases the exposure of new music content to music lovers worldwide particularly among members of the Gen Z population.

While these are key opportunities, they do not guarantee instant success. Like any other digital marketing efforts, there are factors and SEO strategies that can enhance the visibility of a music video to the millions of music fans using amy of these streaming channels. However, what most SEO professionals suggest is to first target the community of muslic lovers in your region.

Let’s say you’re a country singer from Arizona, a provider of SEO services Arizona would know how to work toward boosting the popularity of your country songs in the state or regions where country music is central to music preferences. Geo-location targeting is the first important to reaching the right audience, which denotes it would be best to collaborate with a digital marketer who knows a lot about the targeted geographical location and its consumers.

Create Music Videos Through Your Smartphone

The music video is an artistic format that leaves plenty of scope for creativity. Depending on the aspired requirements and effort, a lot of knowledge regarding conception, organization and post-processing can be required from the production. However, a video collage or a stop-trick animation that can be produced with relatively little effort is also suitable as the basis for a music video.

Filming a Music Video with an Android Phone!

The music video is therefore suitable for both beginners and advanced users. Since adolescents usually like music and music videos, they usually find this format quickly. Check out camera tips for an improved music videos.

  • First of all, make sure you have the right to use the music to publish your music video!
  • Ensures that all movement sequences have been sufficiently rehearsed by the musicians and possibly also dancers before you start recording!
  • When shooting playback recordings, make sure that all cameras record the playback sound either via an internal microphone or via a connection to the playback device of the playback recording so that all recordings can be synchronized as quickly and easily as possible during assembly.
  • View the film recordings frequently through the shoot. Pay particular attention to the synchronicity of all movements. Use playback recording to do this.
  • Ensures a good mix of the different voices and instruments on the mixer during live recordings and detects the sound total of the mixer with a camera or an external recording device.

Equipment and aids

  • To record musicians while playing we require in any case one camera that has an available audio input or interior microphone and also all other equipment that we can use for filming (tripods, lighting)
  • For music videos that are based on a studio recording, we need a playback device (preferably a notebook, an MP3 player, a smartphone or tablet) to which good speakers can be connected so that the musicians can hear the song on the set or the camera can record a song for later synchronization. With the player, it is a great advantage if you can jump back to certain parts of the song very easily. A CD player is therefore rather unsuitable.
  • When using live recordings, the equipment that is also required for the documentation of a stage performance or a sporting event is used. In order to get a good sound recording, you should record the sound sum from the mixing console of the PA system with a camera or an external recording device. In addition, you can also attach action cameras to interesting positions (e.g. guitar head with a view of the guitar neck).
  • When integrating other film formats, such as stop-trick animation or video collage, the necessary equipment is required.
    We need a computer with editing software to assemble the music video. Since the sound is particularly important here, good stereo speakers or headphones are also an advantage.

If you are a music artist, pre-recording your music in a home studio will create better audio for your video. Also, if you are recording in your home studio, make sure there is proper soundproofing. For music home studios in the making, contact only the professionals like roofing contractors and soundproofing installers. For more tutorials on video making, you can consult Udemy courses to make it easier for you.

Camera Tips for Improved Music Videos

There are different kinds of cameras with different purposes available in the market today. For example, https://ishotify.com/best-spy-camera creates reviews for surveillance or hidden cameras that you could use in your home for your security and safety.

Other cameras are built to shoot amazing photographs, whereas others are designed for films and/or videos. However, regardless of the kind of camera that you have, taking stunning photographs and/or shooting an amazing film of video would depend on your skills as well as how familiar you are in handling your equipment.

Camera Tips for Improved Music Videos

One of the most excellent and effective tools for musicians or a band to get exposure is through a music video. Although playing your songs over the radio is still effective and significant, music videos on video platforms could bring you and your music to greater heights. More interestingly, video streams today have become parallel to spots in the music Billboard chart, which is excellent and major for any musician or band who are doing quite well on music video platforms such as YouTube.

Having the Appropriate Camera Settings

For a more satisfactory music videos, one tip is on the settings for your camera. It is imperative to adjust, program and set your camera settings appropriately.

The rule of thumb, in terms of the fps and the shutter speed, is shutter speed must be twice the rate of frame as this will make the movements in the video more natural-looking. The shutter speed that you select, therefore, must primarily rely on the frame rate you would want to have. A very high shutter speed will make movements appear robotic, whereas a shutter speed that’s too low will appear blurry in places.

If you have the luxury of time to work on and perfect a certain music video project, opt to film a profile that’s flat. The greatest advantage of taking a flatter profile is being able to more effectively and efficiently edit the video compared to shooting a profile that isn’t flat. Moreover, will have more opportunity for edits.

In terms of focal length, it is recommended to have a higher focal length since it provides a look that is more cinematic compared to videos taken with a low focal length. For the aperture, a lower setting would provide greater depth, especially if you are wanting to have numerous up-front focus on a certain person or object and a background that is blurred-out.