Why Digital Marketing and SEO is Important for Music Video Creators and Streamers

Creative opportunities and digital innovations abound when it comes to promoting one’s music in today’s largely patronized yet competitive music market. Video and music streaming is playing a huge and significant role in the current music industry as it increased the digital space in which new artists compete to attract their target audience. Digital marketing and SEO strategies should be utilized by music video creators and streamers.

How Digital Marketing and SEO can Boost the Popularity of Music Videos

Compared to conventional content, digital marketing content can be updated, edited, and reposted in various forms so that they can suit varying audiences and situations. Digital marketing in social media platforms greatly help with fan engagement which can boost artists’ fan base. Not only can they provide endless comments and suggestions, individuals can also share their favorite tracks to their followers.

https://youtu.be/_tZVGuMDZro

Find and Use the Relevant Keywords

It is essential to know the right keywords for the type of content you are sharing with your audience as your music categories respond tp varying emotions, moments, and occasions. For instance, some of your music are perfect for relaxation, festivities and certain mood. The streaming site needs to know this so that they can match it to their users’ preferences.

Key Digital Marketing Opportunities for New Music Artists

YouTube

Independent musicians can gain a lot from advertising on YouTube, the obvious reason is its its ranking as the second most engaged online site, next to Google. Moreover, YouTube’s Music streaming platform is accessed by a broad demographics of viewers with ages ranging from 18 to 35 , which is more than any TV or radio network can muster.

Spotify

Since the creation of Spotify in 2008, it quickly became a huge place for popular and new artists to promote both their music and podcasts. Global statistics say that this streaming platform has a monthly average of 286 million active users, while over 130 million subscribers in 92 international markets stream the more than 50 million songs carried by the platform.

Amazon Music

Similar to Spotify, Amazon Music Unlimited is a music streaming service that allows their users to listen to their music online or offline for a small price every month. As of January 2020, this music streaming channel caters to more than 55 million users in different parts of the globe.

Facebook

A few months after social media platform Facebook added a ‘Music’ tab alongside the ‘Watch’ menu in August 2020, Billboard announced it will consider using data from the channel in its chart calculations. It was an important development since landing at the top of Billboard’s charts can significantly boost the popularity of new artists

Tik Tok

When it comes to promoting music, Tik Tok dominates as the social media platform in terms of music sharing that helps new artists to reach their audience. TikTok lets users create various contents that revolves around audio to attract followers, which at the same time increases the exposure of new music content to music lovers worldwide particularly among members of the Gen Z population.

While these are key opportunities, they do not guarantee instant success. Like any other digital marketing efforts, there are factors and SEO strategies that can enhance the visibility of a music video to the millions of music fans using amy of these streaming channels. However, what most SEO professionals suggest is to first target the community of muslic lovers in your region.

Let’s say you’re a country singer from Arizona, a provider of SEO services Arizona would know how to work toward boosting the popularity of your country songs in the state or regions where country music is central to music preferences. Geo-location targeting is the first important to reaching the right audience, which denotes it would be best to collaborate with a digital marketer who knows a lot about the targeted geographical location and its consumers.

How Music Streaming Changed the Way We Listen to Music

Music streaming sites have changed the way we listen to music by making every music widely and economically available anywhere through digital technology. Music after all is universally appreciated but was largely exploited by the music-making industry much to the detriment of music lovers. Today, people can listen to nearly all types of music as their choices are no longer limited to the selections being promoted by record companies and broadcasters.

Actually, music streaming disrupted the businesses of record manufacturers as we can now listen to quality music anytime and anywhere. Streaming sites offer broad selections for different music genres, whilst allowing music lovers create their own playlists at no costs.

Moreover, music streaming platforms make it easier for users to search for their personal favorites when looking to create their playsuit. Based on results of machine learning analysis, streaming customers receive recommendations of old and new selections. Doing so allows platform users to discover selections from new artists, coming from all kinds of genres.

That being the case, new music artists also benefit from streaming platforms. Their musical compositions have increased chances of gaining positive exposure when recommended by the streaming site to their target audience.

Cons of Music Streaming Platforms

A drawback as far as listening to streamed music is concerned, is that platform users do not own hard copies that they can show as their music collection. Anyway, there are still producers of CDs and vinyl records, allowing those that consider it important to collect records of their favorite iconic music artists.

Although platform users can download their favorite music in their device, this option is available only to premium customers who pay monthly subscriptions. Downloading allows subscribers to create a playlist that they can access without need to login to the music streaming site, especially if Internet connectivity is not available.

Listening to Streamed Music at Zero Costs

While music streaming services is available at zero costs, freemium users have to listen to the advertisement of companies sponsoring the streamed music. As they say, “beggars can’t be choosers,” so they can’t complain about ads interrupting their listening pleasure.

Actually, there’s another alternative for freemium users; by using an app that allows them to access streaming sites at absolutely no cost. Although one still has to be careful when choosing to use this kind of app as it might also be capable of accessing sensitive data stored in your device.
Anyway checkout this new rokkr app that presents itself as a better alternative as it gives assurance about data security. Actually, rokkr app offers a bundle of content streaming services free of charge and of advertisements.

Although the app does not have curated lists of music, movies, games and other content that they can stream, it allows users to browse from bundles installed separately from the streaming feature. A rokkr download for the app is not available at the Google Play Store and will require modification in your device setting. Moreover, after installing the rokkr app, you also need to install a MediaURL.