What do a number of popular music apps for your smartphone, a boys band and one of the world’s largest entertainment companies have in common, in addition to the love for music? During the Music ‘n Social Media evening of the Social Media Club Rotterdam, speakers spoke among others from Shazam, Spotify, AEG and Only Seven Left. They show in a nutshell how incredibly important social media is on how to buy likes on youtube for their product and how they use it is a great way to reach their goal and target group.
You walk into a store and think “hey, nice song, but whose is that?” Then you grab your smartphone, look for the Shazam app and click on the icon. Et voila, within a few seconds the name of the song with the artist will appear on your screen. Then iTunes is immediately at your service to download the song for 0.99 cents. A great way to trigger someone and start sharing with friends via the app itself or via Facebook.
Another great thing in the field of musical apps is Spotify. While Shazam mainly looks for it in music recognition, Spotify looks for it more in the form of a subscription and sharing its own playlists. If you opt for a free subscription, you have to include the advertisements and you can only listen 20 hours per month. If you opt for a paid subscription, this is unlimited, you have no ads and you can share your playlists with your friends. The most extensive subscription also lets you stream on other channels, for example via your smartphone. Spotify works primarily with Facebook. Last year, 1.5 billion promotions were achieved via Facebook and 50 billion Spotify impressions were shown. An unprecedented number that grows every day.
Also, Brian Kabatznick, Vice President of Business Development at AEG Facilities Europe knows how powerful social media can be. Instead of advertising and advertising, AEG focused on viral marketing in June 2007 for the tour of the Spice Girls. By simply allowing fans to register on the website with their e-mail address, and the promise that they would be the first to be able to buy tickets for the concert, they were able to sell out no fewer than 17 shows. Yield: $ 33 million. Without spending a cent on advertising.
With contemporary techniques and means, a very different way of finding, finding and acquiring music has emerged. The vinyl records have been replaced by the CD and those in turn for the MP3. Illegal downloading is increasingly giving way to legal means of obtaining music. The way of marketing music has changed. The internet and the smartphone have become the largest stores, social media are indispensable in the music world and enormously important for contact with fans and the target group.